Cookies are small text files that are stored on your computer/smartphone/tablet when you visit a website. Cookies are used for many purposes, as a website can read the content of a cookie when you revisit the website. Cookies do not pose a threat to your computer/smartphone/tablet (such as a virus), and cookies do not access the programs on your computer/smartphone/tablet.

There are three main types of cookies:

  • A “session cookie,” which only exists while you are on a website and is deleted as soon as you leave the website.
  • A “persistent cookie,” which is stored on your computer/smartphone/tablet for a longer period.
  • A “third- party cookie,” which is set by someone other than the owner of a website and is typically stored for a longer period.


Session cookie
This only “lives” while you are active on a website. For example, if you add items to a cart on a website, this information is remembered between each page you visit. If you come back the next day, your cart will be empty.
Persistent cookie
In some cases, a website may choose to store information related to your visit for a longer period. As in the example with a cart mentioned above, a website may choose to store information in a persistent cookie. This means that if you come back several days after adding something to your cart on the website, it will still be in the cart.
Third-party cookie
If a website uses, for example, Google Analytics or Facebook “like” buttons, a third-party cookie from the respective company will typically be stored. This means that if you visit a website with a Facebook like button and then visit another website with a Facebook like button, Facebook can track your activity between the two websites using this third-party cookie.


At wtcballerup.dk, we use cookies for various purposes listed below:

Technical session cookies
Our website uses a number of session cookies designed to make the website function. When you log in, for example, this information is saved in a cookie so you don’t have to log in again when loading a new page. These technical session cookies do not store personal data about you and cannot be accessed by third parties.

Google Analytics:
At wtcballerup.dk, we use Google Analytics to collect statistics for the purpose of improving our website’s usability. Google Analytics collects data about which pages you visit, how long you stay, which browser you use, etc. We do not directly send personal information to Google, but Google receives and processes your IP address, which in some cases is also considered personal data.

Google Advertising:
At wtcballerup.dk, we use Google for advertising, especially AdWords, which primarily highlights ads when searching directly on google.dk/.com. In order to measure the effectiveness of this advertising, a cookie (doubleclick.net) is set to transmit information about which ad was clicked on to open the website. We do not directly send personal information to Google, but Google receives and processes your IP address, which in some cases is also considered personal data.

At wtcballerup.dk, we use Facebook for advertising and marketing purposes. This means that we have inserted code on the website that transmits information about your behavior on the website to Facebook. If you are logged into Facebook in the browser you are using, Facebook will associate this behavior with your personal profile on Facebook. The purpose of providing this information to Facebook is to display targeted ads and marketing on Facebook’s platforms, including Instagram. Facebook thus gains access to behavioral data, which they use for profiling you on their platforms.

At wtcballerup.dk, we use YouTube as a video streaming service for viewing videos. When you visit one of the pages where a video is located, YouTube sets a third-party cookie. When you click play on a video, the streaming service sets additional cookies with information about the playback. wtcballerup.dk has no influence over the content and use of these cookies.

How to opt out of cookies
If you do not want cookies to be stored on your computer/smartphone/tablet, you can reject them by changing the settings in your browser. Please note that if you reject cookies from wtcballerup.dk, the website will not function properly.

To reject cookies in your browser or to delete cookies already created, we refer to the following instructions, based on which browser you are using.
Note: The texts linked to are in English:


Information collection on wtcballerup.dk takes place within the framework of the prevailing legislation and in accordance with the Data Protection Act.
If you have any questions about our processing of personal data, you are welcome to contact us at the following:
World Trade Center Ballerup
Borupvang 3
2750 Ballerup